LeTROT has signed a partnership with Case IH, the American brand of Case IH agricultural equipment. The brand is associated with the 100 years of the Grand Prix d’Amérique, as well as its 6 qualifying events. In this context, Case IH will benefit from an important visibility, both on the media plan of the World Trotting World Championship, and at Hippodrome Paris-Vincennes for nearly three months. On the day of the Grand Prix d’Amérique, Case IH will present its brand new tractor to its guests and the public. On the same day, one of the 11 prestigious races around the Grand Prix d’Amérique will become the “Case IH Award”.
Arnaud Decalonne, Director of Case IH France, said: “We are very pleased with our association with this prestigious event. The Grand Prix d’Amérique is the flagship event of the horse world and the TROT, whose values we share. Our brand, historic and of American origin, as well as our tractors, symbols of power and always in search of better performances, could not find a better context than LeTrot and the centenary of the Grand Prix d’Amérique to express itself. ”
Mr. Dominique de Bellaigue, President of LeTROT, commented:
“We are delighted to welcome the Case IH brand to the Grand Prix d’Amérique. Tractors are an essential part of the smooth running of our races. This partnership fits logically into the history of our event and reflects the strong links we have with the agricultural world.
Who is Case IH?
With more than 175 years of experience, know-how and innovation in the field of agricultural machinery, Case IH is the quality choice of professionals. The brand manufactures its equipment in several factories around the world and benefits from a full range of tractors, telescopic loaders, combine harvesters and presses. Most of its equipment is equipped with innovative precision farming systems, meeting the needs of productivity, efficiency and performance of its customers. The distribution is supported by a network of exclusive dealers (225 points of sale in France), to offer its customers unparalleled solutions in terms of service, assistance and financing. For more information on Case IH products and services, please visit www.caseih.com
Case IH is a trademark of CNH Industrial NV, a global leader in the capital goods sector listed on the New York Stock Exchange (NYSE: CNHI) and on the “Mercato Telematico Azionario” of the Italian Stock Exchange (MI: CNHI) .
